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We have launched our new comparison tool and it’s free

By Émilie J.Talbot | Published on 16 Feb 2022

a man has open the dashboard of new comparison tool on his maccbook

    Before working for Hardbacon, I had no idea about the amount of work involved in doing “features” on the web or on the app. I wasn’t working for Hardbacon when the app was initially developed, but I’ve seen the development of financial product comparators (we have a credit card, robo-advisor, online broker and more comparison tools on our website).

    In all, we’ve put in 782 hours of work to develop these free tools. It doesn’t sound like much, but if I do the math for you, it’s the equivalent of doing a Stars Wars marathon 35 times. Still not convinced? Developing our comparators took us the same amount of time as flying around the world 15 times. (I admit, I Googled this).

    In short, not only is it a lot of time, but it is a lot of effort as well. I must also admit that I was not at all convinced about the benefit of developing comparators, especially when I saw all the work involved.

    When these tools were finished, it took us a long time to try and find all the bugs that we could. I told myself that since I had to navigate through comparators, I might as well play the game. So I actually entered my criteria in order to find financial products that best suited me.

    And then…it hit me… I learned that I was paying $420 too much in fees with my online broker compared to one that provided the same services, but was less expensive.

    With the credit card compare tool, I learned that my credit card actually DID NOT have an advantageous reward program over others with the same features. Let’s say that the work I put into finding out if there were any bugs in the comparators paid off very well. Of course, you won’t get paid for using comparators, but I encourage you to go through the exercise. I’m curious to find out about the savings you might discover.

    Émilie is a former financial security advisor that is passionate about finance. She understands the importance of sound personal financial advice and aims to write about this topic to help readers make better financial decisions.