Why is the TikTok creator fund not available in Canada?

Important notice: TikTok announced the end of the Creator Fund, effective December 16, 2023 in the U.S., UK., Germany and France. Instead, TikTok is launching the Creativity Program, which is still in its beta phase in Brazil, France, Germany, Japan, Korea, UK, and the US. Will it be available in Canada soon? For the moment, nobody knows!

Unless you’ve been living under a rock, chances are you’ve heard about TikTok by now. The wildly popular video-sharing platform has taken the world by storm, allowing creators and side hustlers to showcase their talent and creativity in short, snappy clips. And while the TikTok Creator Fund has been a game-changer for many aspiring influencers around the globe, it still remained a distant dream for Canadian creators. So why was the TikTok creator fund not available in Canada? Let’s dive into the intricacies of this issue.

What is the TikTok Creator Fund?

The TikTok Creator Fund is a program that TikTok launched in July 2020 with the aim of supporting its content creators. It provides financial compensation to eligible TikTokers based on their video views and engagement. Essentially, TikTok is rewarding creators for their hard work and dedication to producing quality content. As you can imagine, this has been a game-changer for many creators, allowing them to not only showcase their talents but also sustain themselves through their work.

But what does it take to qualify for the Creator Fund? TikTok has set certain criteria that creators must meet in order to be eligible. These criteria include having a certain number of followers, a minimum number of video views, and adhering to TikTok’s community guidelines. By setting these standards, TikTok ensures that the Creator Fund is accessible to creators who have demonstrated a commitment to their craft and have built a dedicated following.

How does the TikTok Creator Fund work?

Creators who qualify for the TikTok Creator Fund receive a portion of TikTok’s advertising revenue. The amount they receive, which ranges between a few cents and $8 per 1,000 views, is determined by a variety of factors, including the number of views their videos receive and the engagement they generate. Essentially, the more popular and engaging a creator’s content is, the more money they can earn from the Creator Fund.

But it’s not just about the numbers. TikTok also takes into account the quality and creativity of the content. They want to ensure that the funds are distributed to creators who are truly making an impact and captivating their audience. This means that even if a creator has a large following, they may not receive a substantial payout if their content is deemed low in quality or lacking in originality.

So why is the TikTok Creator Fund not available in Canada?

Many Canadian TikTokers have eagerly awaited the arrival of the Creator Fund in their country. With TikTok’s popularity skyrocketing in Canada, it seems like a natural next step for the platform to extend this opportunity to Canadian creators. However, the reasons behind the delay in bringing the Creator Fund to Canada remain unclear.

Some speculate that it may be due to legal and regulatory considerations. Each country has its own set of laws and regulations surrounding advertising and revenue-sharing programs, and TikTok may be taking the necessary time to navigate these complexities before launching the Creator Fund in Canada. Additionally, there may be logistical challenges involved in implementing the program on a global scale, which could be contributing to the delay.

Despite the absence of the Creator Fund in Canada, Canadian TikTokers continue to thrive and create incredible content. They have found alternative ways to make money on TikTok, such as brand partnerships, sponsored content, and merchandise sales. While the Creator Fund would undoubtedly provide additional financial support, Canadian creators can already make use of the TikTok Ads Manager which gives you all the features you need to launch effective ads, drive sales and measure performance.

As TikTok continues to grow and evolve, it’s possible that the Creator Fund will eventually expand to include Canada. Until then, Canadians can make use of the TikTok Ads Manager to captivate audiences with their creativity, passion, and unique perspectives, carving out their own paths to success in the world of social media.